Book Review: Fendi 50 Years by Steidl – “Fendi is my Italian version of creativity. It’s Italian to its core. It’s not only Italian, it’s Roman,” says Karl Lagerfeld of his position as Creative Director. This set celebrates his astounding 50 year tenure with the label – the longest collaboration ever between a designer and a luxury fashion house. Beautifully presented in a custom-made wooden case modeled on the box of oil pastels on Lagerfeld’s work desk, it’s a compilation of exclusive interviews, recorded conversations, personal sketches and DVDs of his short films, through which we discover some of his earliest and fondest memories of the past five decades.
Fendi is an Italian luxury fashion house whose specialities include fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in 1925 in Rome, Fendi is renowned for its exquisite creations on fur and fur accessories. Fendi is also well known for its leather goods such as “Baguette”, 2jours, Peekaboo or Pequin handbags.
The house of Fendi was launched in 1925 by Adele and Edoardo Fendi, as a fur and leather shop in Via del Plebiscito, Rome. Since 1946, the five sisters of second generation (Paola, Anna, Franca, Carla & Alda) started entering the company and bought new wave of enthusiasm. Karl Lagerfeld joined Fendi in 1965 and became the Creative Director for Fur and also for Women Ready-to-Wear (launched in 1977). Silvia Venturini Fendi, daughter of Anna, joined in 1994 and is the Creative Director for Accessories and Men’s lines. Since 2001, Fendi became a multinational luxury fashion brand and member of LVMH group.
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