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René Gruau



DIOR 60TH ANNIVERSARY BOOK – Dior has celebrated its 60th year as a couture house by staging a massive haute couture show at the Palace of Versailles and launching a beautiful book. And what could be more fitting than a home known for excess playing host to a designer – and a fashion house – drenched in decadence. BY FARID CHENOUNE (enjoy reading my previous post about Dior Couture Book) Christian Dior presented his first collection to a bleak, post-war Paris in 1947. Dior’s collection was pronounced “The New Look” and made him a star. This illustrated book is based entirely on documents and photographs from the House of Dior, including 150 of its most beautiful haute couture dresses by Christian Dior, Yves Saint Laurent, Marc Bohan, Gianfranco Ferre and John Galliano. See also: Book Review: Frida Kahlo, Fashion As The Art Of Being On this article I preferred to show some of the intimacy photographs of a time when Dior himself supervized every detail of his enterprise, and created a team of devoted collaborators and a large atelier of adoring seamstresses. He not only drew every dress himself but also fitted most of his clients, among whom were Marlene Dietrich, Ingrid Bergman…

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GRUAU: PORTRAITS OF MEN, BY RÉJANE BARGIEL AND SYLVIE NISSEN Primarily known for his colorful and vivacious portrayals of women, René Gruau revolutionized the concept of masculinity in fashion imagery and advertising from the 1950s to the ’80s, depicting the modern casual, confident man with humor and sex appeal. See also: Interior Design Books: The Story of Eames Furniture Gruau became one of the best known and favorite artists of the haute couture world during the 1940s and 50s working with Femina, Marie-Claire, L’Officiel, L’Album Du Figaro and an assortment of “high-style” magazines. According to Alan Riding of the New York times, “everything he did, he evoked the glamour and style of the world of high fashion”. Because the technical age of the 20th century had yet to emerge, Gruau’s pictures were the advertisements of the time and gave marketing and presentation of clothing a new brilliant flare. Illustrations were intensely very important in the haute couture world. Gruau’s first position as artistic director for advertising was in 1947 with Christian Dior. Both together formed the “New Look” of the time, partially a result of Dior’s designs, and partially a result of Gruau’s combined interpretation and upgrading of old-style graphic illustration.Gruau formed a friendship with Dior that contributed…

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