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Bookbook-the-Ikea-book-that-parodies-Apple  ‘Bookbook’ the Ikea book that parodies Apple Ikea bookbook

‘Bookbook’ the Ikea book that parodies Apple

Launched recently, the presentation of 2015 IKEA catalogue comes in a video format and parodies Apple. The video was posted on Ikea Singapore’s Youtube page and at time of press had seen more than 700,000 plays. “Introducing the 2015 IKEA catalog. It’s not a digital book or an e-book. It’s a bookbook.” The catalogue for IKEA‘s 2015 collection is presented as if it were the latest tech offering from Apple in this short movie revealed on one of the Swedish homeware brand’s YouTube channels. “Content comes pre-installed via 328 high-definition pages of inspiring furnishing ideas. To start browsing, simply touch and grab. Right to left to move forwards, left to right to move backwards.” “The commercial goes on to illustrate all the positive “features” of said Bookbook, including its lack of a charging cable and completely full battery life at all times, of course. The 7.5 by 8 inch “interface,” or the size of the pages in the catalog itself, can expand all the way to 15 inches… when you open it up and look at a spread.” in PC Mag. Created by ad agency BBH, the spoof-style movie announces the launch of the IKEA “bookbook” – a 328-page catalogue that includes features such as “eternal battery life” and…

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Dezeen Book of Interviews by Dezeen Dezeen Book of Interviews by Dezeen ft

Dezeen Book of Interviews by Dezeen

The new book of Dezeen, Dezeen Book of Interviews (published by Dezeen), include conversations with 45 leading figures in architecture and design and will be launched on 20 May during Clerkenwell Design Week. A follow-up to the hugely successful Dezeen Book of Ideas, Dezeen Book of Interviews features some of the most talented and inspiring people from the global design scene that we have interviewed for Dezeen over the years. Interviews include architects David Adjaye, Rem Koolhaas, Neri Oxman, Richard Rogers and Neri & Hu, designers such as Hella Jongerius, Thomas Heatherwick, Ron Arad, Ilse Crawford and Marc Newson, as well as a host of influential figures from the worlds of  technology, fashion, art and more. Each interview has been comprehensively revisited and re-edited for the book, which includes a lot of material that has never been published before.  If you can don´t miss the opportunity to attend the book launch.   Source: Dezeen

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