Launched recently, the presentation of 2015 IKEA catalogue comes in a video format and parodies Apple. The video was posted on Ikea Singapore’s Youtube page and at time of press had seen more than 700,000 plays.
“Introducing the 2015 IKEA catalog. It’s not a digital book or an e-book. It’s a bookbook.”
“Content comes pre-installed via 328 high-definition pages of inspiring furnishing ideas. To start browsing, simply touch and grab. Right to left to move forwards, left to right to move backwards.”
“The commercial goes on to illustrate all the positive “features” of said Bookbook, including its lack of a charging cable and completely full battery life at all times, of course. The 7.5 by 8 inch “interface,” or the size of the pages in the catalog itself, can expand all the way to 15 inches… when you open it up and look at a spread.” in PC Mag.
Created by ad agency BBH, the spoof-style movie announces the launch of the IKEA “bookbook” – a 328-page catalogue that includes features such as “eternal battery life” and “tactile touch technology”.
“Once in a while, something comes along that changes the way we live, a device so simple and intuitive, using it feels almost familiar,” says Jorgen Eghammer, the “chief design guru” in the two-minute video.
The advert is shot against a clean white background, emulating the way Apple presents its new products, and the catalogue is shown turning slowly in mid-air to show it off from every angle. Features are demonstrated by a pair of anonymous hands, alongside digital graphics that illustrate the specifications of the catalogue.
According to Eghammer, the product can be “downloaded into your mail box – the one you open with a key”, for no cost. “At IKEA we believe technology this life enhancing should be in the hands of everyone, so this is why the 2015 Ikea catalogue is free,” he says.
So, what do you think, will be this “Bookbook” the coolest gadget ever?
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